Roberto Coin Jewelry

With roots in Vicenza, Italy - the so-called "city of gold" - it should come as no surprise that Roberto Coin now stands as one of the top jewelry companies in the world, having ranked 7th in a list of the best-known jewelry brands in the United States. The signature trademark of Roberto Coin jewelry is, of course, its liberal use of rubies and rubellite in its pieces. The significance of these rubies goes beyond mere aesthetic pleasure, however, as the ancient Egyptians believed that wearing a ruby on the skin brings one happiness, longevity, and wealth. This mythology has been reinterpreted by Roberto Coin as a delightful and classy modern jewelry collection in which pieces are designed with the themes of youth and happiness in mind. Who could resist that?

Gucci Jewelry

There are some words in the English language that have become inextricably linked to ideas of luxury, status, and decadence; one such word is "Gucci". Go to any high-class shopping district in the world and you are sure to find the iconic Italian brand well-represented among self-professed fashionistas. When it comes to luxury jewelry, Gucci is no less of a mainstay than it is in the luxury fashion world; from exquisite white gold rings to sublime yellow gold necklaces, Gucci jewelry is undeniably appealing to all who possess refined sensibilities. Could founder Guccio Gucci have possibly imagined how popular his name would one day become when he opened his first shop in 1920? Perhaps, and perhaps not; in any case, his name lives on as a reputable nod to the finer things in life.

de Grisogono Jewelry

Looking back, it's perhaps no surprise that Fawaz Gruosi's jewelry company, de Grisogono, was destined for great things when it was first established in 1993. By incorporating the underappreciated - but undeniably cool - black diamond into his collection, which included the upstart mobile telephone, he quickly made a name for himself among luxury consumers. Success was not long in waiting, as Gruosi expanded his operation from its first shop in Geneva to other cities like London, Rome, Paris, Moscow, Hong Kong, St. Moritz, and Kuwait City. Today, de Grisogono is not only one of the premiere luxury brands in the world, it is a stylistic trendsetter whose jewelry designs are bold enough to catch the eye, but still conventional enough to remain appropriate for formal occasions. This delicate balance, more than any other single factor, has helped propel de Grisogono's meteoric rise to the top of its industry.

Asprey Jewelry

There are not many companies in the world today that can trace their history to pre-Napoleonic times, but with Asprey, that's not a problem! William Asprey first founded the company that would bear his namesake as a silk printing venture in the London district of Mitcham way back in 1781. His son (Charles) and grandson (also, coincidentally, named Charles) expanded the family business into precious metals, moving their shop to 167 New Bond Street in 1847 - a location which it inhabits to this day. In the ensuing 160+ years, Asprey Jewelry has become synonymous with pristine quality and distinguished elegance, having been a favorite of British royalty, successful businesspeople, and diplomats the world over. With a story like that, it's no mystery why Asprey is one of the best-known names in jewelry.

The Events Rolex Sponsors and How They Made the Company Who They Are

Rolex has sponsored major sporting events all over the world, showcasing to spectators how fine craftsmanship and team work can come together in a wide venue of events. There are essentially seven major sporting categories in which Rolex is proud to offer their sponsorship. Each of these events allows Rolex to help maintain a degree of dignity in these sports, which once solely appealed to dignitaries and upper-class people. These athletes have to channel the accurate timing and precision of Rolex to win.

Skiing

In skiing, Rolex sponsors the Hahnenkamm races which take place in Kitzbuhel, Austria. This race features one of the most demanding courses of the skiing World Cup. Skiers compete in three different styles as the Super-G, Downhill, and Slalom. Each skier races through the slopes as fast as possible in order to emerge victorious. A wrong move could jeopardize their finish so they must constantly be aware of their timing.

Equestrian Sports

Rolex sponsors the FEI World Cup in horseback riding which tests the skills of riders from around the world. Each category of competition depends upon the ability for both the rider and horse to work as a synchronized pair. Only by working together and training for years can they emerge victorious over all of the other pairs competing. The best riders in the world see this as the ultimate title.

Underwater Exploration

Few are brave enough to attempt to travel to the North Pole let alone dive beneath the icy waters. Those that do remark on how pristine and untouched the world is below there. By sponsoring the event Deepsea Under the Pole, Rolex shows how it pushes itself to be there with the explorers to help provide them with accurate timing of everything that they note.

Golf

Golf is a game that requires not only hand-eye coordination but also precisely the right degree of strength and angle to sink a shot. Rolex watches sponsors five tournaments: U.S. Open Championship, The Open Championship (Britain), Evian Masters, The Ryder Cup, and the President's Cup. All of these draw in skilled professionals from around the world who compete against each other to see who will reign supreme.

Tennis

Tennis was originally designed to be the sport of upper-class England but has since spread to encompass the upper-class of most English speaking societies. Wimbledon, Monte-Carlo Rolex Masters, and the Australian Open are all sponsored by Rolex. Each of these sees the best players come to compete against each other in hopes of winning.

Motor Sports

The Goodwood Revival is sponsored by Rolex in which early 20th century restored cars race against each other. Le Mans 24 Hours motor car race involves driving at fast speeds and enduring the strain of doing so for 24 hours. This is considered to be the the most strenuous event in racing. For the more typical American motor sport fan, there is the Rolex 24 at Daytona in which stock cars race against each other.

Yacht

There has always been a special bond between Rolex and the sea which becomes apparent when examining the yacht races which it sponsors. One example is the Rolex Swan Cup. It occurs every two years in which a team of skilled sailors race against each other off the coast of Sardinia. Sardinia is also the place for the other yacht event which Rolex watches sponsors: Maxi Yacht Rolex Cup. This competition draws sailors from around the world as they compete with agility and endurance. For the more adventurous sailor, the Rolex Sydney Hobart Yacht Race takes place every year on Boxing Day in the Sydney Harbor. As the team moves through the Bass Strait, an unpredictable hazard, anything could happen. Rolex sponsors the Rolex Fastnet Race which pits sailors against the Celtic Sea every two years as well. For a more interesting sort of challenge, the Rolex Farr 40 World Championship states that all yachts must have the same weight. For 96 hours the yachts compete against one another hoping to emerge victorious.

No matter what your sport is, Rolex is proud to sponsor some of the most elite competitions. In the end, it doesn't come down to who has the better equipment. It all depends on who has the best skills and the most precision to ensure their victory over their opponents.