With roots in Vicenza, Italy - the so-called "city of gold" - it should come as no surprise that Roberto Coin now stands as one of the top jewelry companies in the world, having ranked 7th in a list of the best-known jewelry brands in the United States. The signature trademark of Roberto Coin jewelry is, of course, its liberal use of rubies and rubellite in its pieces. The significance of these rubies goes beyond mere aesthetic pleasure, however, as the ancient Egyptians believed that wearing a ruby on the skin brings one happiness, longevity, and wealth. This mythology has been reinterpreted by Roberto Coin as a delightful and classy modern jewelry collection in which pieces are designed with the themes of youth and happiness in mind. Who could resist that?
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