Looking back, it's perhaps no surprise that Fawaz Gruosi's jewelry company, de Grisogono, was destined for great things when it was first established in 1993. By incorporating the underappreciated - but undeniably cool - black diamond into his collection, which included the upstart mobile telephone, he quickly made a name for himself among luxury consumers. Success was not long in waiting, as Gruosi expanded his operation from its first shop in Geneva to other cities like London, Rome, Paris, Moscow, Hong Kong, St. Moritz, and Kuwait City. Today, de Grisogono is not only one of the premiere luxury brands in the world, it is a stylistic trendsetter whose jewelry designs are bold enough to catch the eye, but still conventional enough to remain appropriate for formal occasions. This delicate balance, more than any other single factor, has helped propel de Grisogono's meteoric rise to the top of its industry.
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